Richard Vanderhurst

Google and other search engines will boot anyone that uses spam strategies to get high rankings.

But what can be done as damage control if you believe you have been penalized? If you think you have coincidentally spammed Google or others and wish you might clean-up your act, I’ve got some excellent news for you.

To start, review some of the likely reasons for your page / s exclusion from the database. As an example, Google, and most others, publish a page that outlines reasons your website would possibly not be included. Have a look at every engine to ascertain whether you have accidentally breached their axioms, or have simply failed to follow the right procedures for being listed in the database.

When one page is served to search engine crawlers to reach a good ranking, but a different version of the page is served to search engine users. This often involves changing meta tags after a search engine positioning has been achieved.

A meta refresh tag allows visitors to instantly be brought to a different page. When this functionality is abused, users are brought to content that is not related to their search. Matching sites found under different site names to extend search engine traffic, often referred to as mirror sites. If you deliberately spam the engines with any of the above strategies and get caught, you should expect the penalty to be the removal of your links from the engine. Spamming isn’t worth the non-permanent benefits. Search engine promoting done right is a long lasting promoting investment, so don’t jeopardise your rankings with any proposal of spamming a search engine. So even if you get by the spam filters a couple of times, others might report you — particularly the competition. Google doubtless will not make any warranties about if and when it will re-include your internet site. If everything is in order, your internet site should reappear in a month with the following Google refresh. Before you re-submit your website, guarantee there are no technical issues with your internet server : check for any robots.txt files that might turn away search engine spiders. Remember, too, that if you use frames or Flash it can be hard for the engines to notice your site. You can also need lots of important text on your pages and tags if your website is to be properly indexed by search engine crawlers. Should you fret about the changes in search engine algorithms? Yes, but there are satisfactory and unsuitable strategies for working with these changes.

Currently, the engines are stressing relevancy. Algorithms appear to favor topical content, relevant title and outline tags, and a topical linking technique. To explain, tell it like it is and be exact in your outlines. Anyhow, you must contact the search engine in writing. Also make a plan to contact them by telephone. Admit your mistake and make a sincere guarantee that it won’t occur again.