This new program is different from what’s now “AdSense Premium”, in that it is CPC based and, for the present, offers less pliability re ad sizes — only banners and skyscrapers are at present available. Publishers can apply using their existing AdWords accounts, or may request a new account.
Candidates are usually informed inside a day as to if they have been accepted for the program. The sole real standards are the standard “acceptable content” needs that exist virtually everywhere. Naturally, AdSense wants to draw in quality content sites, and will only permit AdSense members to serve one ad per page the service cannot be used for both banners and skyscrapers. Reporting does not happen in realtime, but is updated constantly during the day. Now , you can’t view reports based on a domain or site basis if you run the adverts on more than one site. Google has released a particularly lengthy and detailed FAQ on the AdSense site, and if you are brooding about signing up, you need to definitely read it. Google uses its search engine ranking technology to choose which advertisements to show on your website, and on precise pages of your website.
One key issue with the system is that Google appears to be doing small in the way of ad revolution. If a certain ad is tightly targeted to your content, it may be shown each time. Another issue is that Google targets the advertisements based mostly on your website’s content, not your visitor’s wants.
For example, I run a literature site that provides info on classic books and writers.
For example, on my Shakespeare page users may see ads for Shakespeare audio books or short edition prints. The difficulty with this is that while those adverts fit my content, they don’t fit my visitors. Almost all of my visitors are scholars doing research and they don’t have any interest in purchasing those sorts of products. Their original claim to celebrity was that they used to be a CPC-only ad network. Yet they took time to identify the banners that performed well on each site, and optimize the adverts they served. Indeed, the firm’s figures were often akin to, or better than, the CPM rates offered by lots of other ad networks. If Google could implement a corresponding system, it might increase the usefulness of their AdSense program.
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