Long term promotional efforts often involve hit-and-miss methods. Worked out over a decent-sized test base, these %s can begin to tell you what your long term ROI ( ROI ) will be. And that tells you exactly where to put your cash to earn money. Focus on the idea of what the ultimate buyer will be looking for on the web.
Overture will let you pay an one-off sum ; you may have to observe Google to guarantee you don’t go over-budget. Attempt to get into the top 3 positions, but watch your burn rate. A campaign that burns up money too fast will not tell you what you want to understand about long term advertising. Gauge it so that your campaigns last at least 2 weeks. If you do not have a form-based exchange, consider making one — even for your “contact” page.
What the majority do not realize is that you can do more with the info you have picked up. The next part of the equation is deceptively easy. These are the sites on which you need to be listed. Flick through these links and copy any URLs for sites at which you may have an opportunity to be listed. Do not worry if they are free or paid directories, instructional sites or anything more — if you stand a remote chance of seeing your link there, catalogue the site. Paste the URL and site title into 2 opposite columns of an Excel spreadsheet. Continue this process — put aside a little time, or train and hire a temp or p.a. Collect info for each performing key phrase of word you discovered in Phase I Do this for both Google and Overture — the process is matching because both support the “link:” search. You will find many paid and free directories that list sites in your industry or area using this method.
Essentially, you may also find some of the sites your competition have just found and can thus start to level the field.
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